Healthcare and non-profit organizations face the gamut of digital communications challenges - some just launch into social media tactics without a plan, while others are overly conservative due to the highly regulated nature of the healthcare world. In this session, we'll take a look at the top objectives for healthcare communications and non-profit member communications. Additionally, we'll explore the practical application for medical professionals, patients, pharmaceutical companies and advocacy groups, while addressing the questions and challenges that arise when creating an effective strategy. Spectrum, the District's leading firm specializing in science and health communications, will provide an overview of healthcare digital communications and then we'll open it up to group to discuss strategy and share insights. We look forward to reviewing case studies and talking about industry best practices. Session Highlights: Create a digital media plan when dealing with regulatory issues Build interest with conservative clients Scale less traditional tactics for more traditional clients Explore digital media how-to's for healthcare Encourage open discussion with panel members
